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Aldar Properties New Office - Adar Square

M&C Saatchi briefed us to develop the photography for Aldar’s new office, Aldar Square, to capture the exceptional architecture, inspiring interiors and unique attitude of the environment. With our main focus on the space and place, we included people, with purpose — capturing employees thriving in their new and improved Aldar space. The challenge was to keep moving in a smaller unit and try to remain unseen to capture real moments with real employees. For this project, we worked with the talented Katrina Preforms who has an amazing photojournalism style and an amazing eye for capturing moments on the fly.


Agency: M&C Saatchi
Agency Creative: Munib Hamza

Agency Producer: Hiyam Itani

Production House: Verge Film Productions

Producer: Mat Schramm

Photographer: Katarina Preforms

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